Following successful America’s Cup Deed of Gift Challenge in the year 2010, Oracle team, which, is owned by Larry Ellison and led by Russell Coutts went on a mission to give a new shape to the event.

The motto of both sailors is creating a competition that just not remains for the sailors alone, but it remains for everyone.

Of their larger plan, creating interest was integral to enhance the commercial attraction of this event. There were not more than required billionaires to provide funding to the teams, they worried, and America’s Cup relevance would fade out if the sailors would not take part in it.

After a couple of failed campaigns, and a cruel court battle, which led to their win, finally Ellison held the trophy that no other sailor would want if they are asked to race opposite him. Continue reading America’s Cup Will Be Tested Again →